Privacy Policy

MadMac Digital ("we", "our", "us") is committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit this website or contact us, why we collect it, how we use it, and what your rights are under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. If you have any questions, contact us at [email protected].

1 Who we are

MadMac Digital is a digital marketing and AI automation agency specialising in growth systems for HVAC service businesses. We are the data controller for personal data collected through this website.

2 Data we collect and why

a) Enquiry and contact data

When you interact with our chat widget, contact us by email or SMS, or submit any form on this website, we may collect:

• Your name
• Your email address
• Your phone number
• The name and type of your business
• The content of your message or enquiry

Legal basis: Legitimate Interests — to respond to your enquiry and (where relevant) to provide the services you have requested.

b) Usage and technical data

We may automatically collect certain technical information when you visit our website, including your IP address, browser type, device type, pages visited, time spent on the site, and referring URL.

Legal basis: Legitimate Interests (to improve our website and understand visitor behaviour), or Consent where analytics cookies are involved.

c) Cookie data

We use cookies and similar tracking technologies as set out in Section 9 (Cookie Policy) below.

Legal basis: Consent — you choose your preference via our cookie banner when you first visit the site.

3 How we use your data

• To respond to your enquiries and provide our services
• To follow up on free growth audit requests and service proposals
• To send you relevant service information where you have requested or consented to this
• To improve this website, its content, and our marketing
• To comply with applicable legal and regulatory obligations
• To protect against fraud or misuse of our services

We will not use your data for automated decision-making or profiling in a way that produces significant legal or similarly significant effects on you.

4 Who we share your data with

We do not sell your personal data. We may share it with the following categories of third parties:

• MadMac Lead Gen / LeadConnector — our CRM and chat widget platform, which acts as a data processor on our behalf. MadMac Lead Gen is based in the United States (see Section 6 regarding international transfers).
• Service subcontractors — third parties engaged to assist in delivering services, bound by confidentiality obligations.
• Professional advisors — legal, accounting, or insurance advisors, where necessary.
• Regulators and law enforcement — where required by law or to protect our legal rights.

5 Marketing communications

We may contact you about our services where you have made an enquiry or where we have a legitimate interest in doing so (for example, following up a free audit). You can opt out of any marketing communication at any time by replying to any message with "STOP" or contacting us at [email protected].

6 International transfers

Some of our service providers (including MadMac Lead Gen) are based outside the United Kingdom. Where your personal data is transferred to countries not deemed to provide an adequate level of data protection, we rely on appropriate safeguards — such as the International Data Transfer Agreement (IDTA) or Standard Contractual Clauses — to ensure your data is protected to the same standard as it would be under UK law.

7 How long we keep your data

• Enquiry and contact data: up to 3 years from the date of last contact, or for as long as necessary to provide ongoing services
• Client records: up to 7 years following the end of a client engagement, to comply with financial and tax obligations
• Analytics / cookie data: as set by the respective tool (typically 12–26 months)

We may retain data for longer where required by law or regulation.

8 Your rights under UK GDPR

You have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to request deletion of your data where there is no overriding legitimate reason to retain it
• Right to restrict processing — to ask us to limit how we use your data in certain circumstances
• Right to data portability — to receive your data in a structured, machine-readable format (where processing is based on consent or a contract)
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any right, please contact us at [email protected]. We will respond within one calendar month.

9 Cookie policy

Cookies are small text files placed on your device by your browser when you visit our website. We use the following categories of cookies:

• Essential / strictly necessary cookies — required for the website to function correctly. These cannot be disabled without breaking the site.
• Analytics cookies — help us understand how visitors interact with our website (e.g. pages visited, session length). These are only placed with your consent.
• Third-party / functional cookies — set by our chat widget (MadMac Lead Gen / LeadConnector) to enable the live chat feature. These are placed once you interact with the widget.

You can manage your cookie preference via the banner shown on your first visit. You can also change your preference at any time by clearing your browser cookies and revisiting the site.

10 Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee the security of information transmitted to or from this website.

11 Links to third-party sites

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

12 Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will always indicate when the most recent revision was made. We encourage you to review this policy periodically.

13 Contact us

For any questions about this Privacy Policy or how we handle your data, please contact: