Terms of Service

These Terms of Service ("Terms") govern your use of this website and any services provided by MadMac Digital ("we", "our", "us"). By accessing this website or engaging our services, you agree to be bound by these Terms. If you do not agree, please do not use this website or our services.

These Terms should be read alongside our Privacy Policy.

1 About MadMac Digital

MadMac Digital is a digital marketing and AI automation agency specialising in growth systems for HVAC and trade businesses. We are based in Ringwood, Hampshire, United Kingdom.

2 Our services

MadMac Digital provides some or all of the following services, as agreed in each individual engagement:

• AI Voice Employee — AI-powered telephone answering, call handling, and appointment booking
• AI Chat Employee — website and SMS-based AI chat and lead qualification
• Website Audit & SEO — website performance and conversion review, local SEO, Google Business Profile optimisation
• Lead Generation — done-for-you digital advertising and outreach campaigns targeting local homeowners
• Related services — CRM setup, workflow automation, database reactivation, review management, referral programmes, and other digital growth services

The specific scope, deliverables, timeline, pricing, and payment terms for each engagement are set out in a separate Statement of Work, proposal, or service agreement ("Service Agreement"). In the event of a conflict between these Terms and a Service Agreement, the Service Agreement takes precedence.

3 Use of this website

You may use this website for lawful purposes only. You agree not to:

• Use the website in any way that violates applicable laws or regulations
• Transmit any unsolicited or unauthorised advertising or promotional material
• Attempt to gain unauthorised access to any part of the website or its underlying systems
• Use automated tools to scrape, crawl, or extract data from the website without our written consent

We reserve the right to restrict or terminate access to this website at our discretion and without notice.

4 Free growth audit

We offer a complimentary HVAC growth audit to prospective clients. This audit is provided in good faith and at no charge. By requesting an audit, you agree that:

• The audit is illustrative and based on publicly available information and information you provide
• It does not constitute a binding guarantee of results or outcomes
• We may use your contact details to follow up on the audit findings in accordance with our Privacy Policy

5 Client responsibilities

Where you engage our services, you agree to:

• Provide accurate, complete, and up-to-date information required to deliver the agreed services
• Grant timely access to platforms, accounts, website credentials, and other materials we reasonably require
• Review drafts, creative, and deliverables and provide feedback or approval within agreed timeframes (or within 5 business days where not specified)
• Ensure that any content, materials, or information you provide does not infringe any third-party intellectual property rights or violate any applicable law
• Pay invoices in accordance with the agreed terms

Delays caused by your failure to fulfil these responsibilities may affect delivery timelines and are not our liability.

6 Payment terms

Fees are set out in your individual Service Agreement. Unless otherwise agreed in writing:

• Invoices are due within 14 days of the invoice date
• Late payments may incur statutory interest at 8% per annum above the Bank of England base rate, pursuant to the Late Payment of Commercial Debts (Interest) Act 1998
• We reserve the right to pause or suspend services for accounts with invoices overdue by more than 14 days
• All fees are exclusive of VAT (if applicable), which will be added at the prevailing rate

7 Intellectual property

Your materials

You retain ownership of all content, data, branding, and materials you provide to us. You grant us a non-exclusive licence to use these materials solely to deliver the agreed services.

Deliverables

Ownership of work we create specifically for you (websites, ad copy, workflows, scripts, etc.) transfers to you upon receipt of full payment for the relevant engagement.

Our proprietary materials

Our methodologies, frameworks, templates, tools, systems, and know-how remain our exclusive intellectual property at all times. Nothing in these Terms or any Service Agreement transfers ownership of our proprietary materials to you.

Portfolio & case study use

Unless you request otherwise in writing, we reserve the right to reference your business name and describe the nature of work completed in our portfolio, case studies, and marketing materials. We will not disclose any confidential information in doing so.

8 Confidentiality

Each party agrees to keep confidential all non-public information received from the other party in connection with the services ("Confidential Information"), and not to disclose it to third parties except:

• To employees, contractors, or advisors who need it to deliver the services, under equivalent confidentiality obligations
• As required by law or regulation
• With the other party's prior written consent

This obligation does not apply to information that is or becomes publicly available through no breach of these Terms, or that a party independently develops without use of the other's Confidential Information.

9 Results, warranties, and disclaimers

We use reasonable skill and care in delivering our services. However:

• We do not guarantee specific outcomes such as a defined number of leads, bookings, ranking positions, or revenue
• Digital marketing results depend on many factors outside our control, including market conditions, search engine algorithms, and your own operational capacity
• This website and its content are provided "as is" without warranties of any kind, express or implied

10 Limitation of liability

To the fullest extent permitted by applicable law:

• Our total aggregate liability to you in connection with any engagement (whether in contract, tort, or otherwise) shall not exceed the total fees paid by you to us in the 12-month period immediately preceding the event giving rise to the claim
• We shall not be liable for any indirect, consequential, special, or punitive loss, including but not limited to loss of profit, loss of revenue, loss of data, or loss of business opportunity — even if we have been advised of the possibility of such loss

11 Termination

Either party may terminate an ongoing service engagement by giving 30 days' written notice (or such other notice period as specified in the relevant Service Agreement) to the other party.

We may terminate immediately and without notice if you:

• Fail to pay any invoice within 28 days of its due date
• Breach any material term of these Terms or your Service Agreement and fail to remedy the breach within 14 days of written notice
• Become insolvent, enter administration, or cease trading

Upon termination, all outstanding invoices become immediately due and payable. We will return or hand over your materials and provide reasonable transition assistance as agreed.

12 Force majeure

Neither party shall be liable for any delay or failure to perform its obligations due to circumstances beyond its reasonable control, including natural disasters, acts of government, power failures, internet outages, or pandemic-related restrictions. The affected party shall notify the other as soon as practicable and resume performance as soon as the circumstances allow.

13 Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) shall be governed by and construed in accordance with the laws of England and Wales. Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales.

14 Changes to these Terms

We may update these Terms from time to time. We will notify existing clients of any material changes. The "Last updated" date at the top of this page always reflects the most recent revision. Continued use of our services or this website after any change constitutes acceptance of the updated Terms.

15 Entire agreement

These Terms, together with any applicable Service Agreement, constitute the entire agreement between you and MadMac Digital regarding its subject matter and supersede all prior agreements, representations, and understandings. If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

16 Contact us

Questions about these Terms? Get in touch: